Devin Nunes just learned a lesson in the power of the Streisand Effect.
The Republican congressman this week filed a $250 million lawsuit against Twitter and a series of parody accounts that have mocked him online, claiming defamation, The Hill reported. The suit was widely mocked and Nunes panned as thin-skinned, but it also had what was likely an unintended side effect — a surge in popularity for the “Devin Nunes Cow” parody account that was named in the lawsuit.
The boost in popularity was not a surprise to those familiar with the Streisand effect. The internet phenomenon is named for Barbara Streisand, who in 2003 tried to take action to suppress photographs of her Malibu, California, home. But Streisand’s actions only helped the pictures get more attention, spreading them around the internet even in an internet age when social media was in its nascent stage.